Who is Digital Cheddar?
We’re a lean and hungry digital advertising agency. Founded in 2014 by Todd Riegler as a solo venture, the company has grown consistently since then. However, the goal is not to be a 100 person agency, rather to stay lean and fully connected with all of our clients. Fun fact about the name: Digital Cheddar basically means digital money, but the Cheddar part of the name is an homage to The Cheese Lady, a group of Woman-Owned cheese shop franchises in Michigan founded by Todd’s mother and run by both of his parents. Shout out to Kathleen and John.
Our Approach to Digital Marketing is based on our awareness that we don’t know everything
While we have an enormous amount of experience running successful campaigns, this isn’t a copy and paste industry. What works for one company may not work with another. We set up every marketing initiative using best practices and with clear, agreed upon expectations. Then, we meticulously measure results and make adjustments. We move towards what’s working well and away from what isn’t. Seems simple.