We’re a lean and hungry digital advertising agency. Founded in 2014 by Todd Riegler as a solo venture, the company has grown consistently since then. However, the goal is not to be a 100 person agency, rather to stay lean and fully connected with all of our clients. Fun fact about the name: Digital Cheddar basically means digital money, but the Cheddar part of the name is an homage to The Cheese Lady, a group of Woman-Owned cheese shop franchises in Michigan founded by Todd’s mother and run by both of his parents. Shout out to Kathleen and John.
Todd has been in marketing for most of his adult life. His background in sales, sales management, and as a digital marketing specialist has proven to be a great springboard into owning and operating his own agency. He’s also hilarious. He wrote this bio by himself. #GetThatCheddar
Kim leads organic and paid social media strategy at Digital Cheddar, with a specialization in building and managing results-driven paid social campaigns. During her eight years with the agency, she has managed campaigns ranging from local awareness initiatives to multimillion-dollar national programs. Her experience spans Meta, LinkedIn, TikTok, Pinterest, and Reddit, helping clients reach the right audiences with strategies built around their unique goals and budgets.
Zack has an extensive background in crafting digital solutions that help businesses and organizations solve challenges and strengthen their online presence. His expertise spans web design and development, SEO and technical SEO, AEO, website optimization and performance, custom WordPress development, eCommerce, email marketing, and more. With a focus on creating websites that are fast, functional, and built to perform, Zack helps turn digital challenges into effective, long-term solutions.
At Digital Cheddar, we know that no one has all the answers—especially in a constantly changing digital marketing landscape. While we bring years of experience running successful campaigns, we understand that there’s no one-size-fits-all solution. What works for one company may not work for another.
That’s why every marketing initiative we take on starts with best practices and clearly agreed-upon expectations. From there, we meticulously measure results, making adjustments along the way. We double down on what works and pivot away from what doesn’t.
It’s a simple approach—but it’s also effective. By combining strategy, data, and careful management, we ensure your campaigns deliver meaningful, measurable results that truly support your business goals.
