Driving Revenue Growth for a Regulated Waste Management Company
When a regulated waste management company came to us, its annual revenue had remained relatively flat since 2020. The company needed a comprehensive marketing strategy that would generate measurable growth while staying within budget.
Through a coordinated mix of Google Ads, Microsoft Advertising, Amazon Ads, social media management, paid social, email marketing and search engine optimization, we helped the company surpass its 2023 growth goal several weeks ahead of schedule—exceeding expectations without exceeding its budget.
This success required hundreds of hours of strategic planning, testing, optimization and close collaboration. It is a result our team is incredibly proud of.
Amazon Advertising
We identified Amazon Advertising as an opportunity to reach more customers and increase online sales. Through continuous testing, monitoring and refinement, we steadily shifted the strategy toward the campaigns, audiences and products delivering the strongest results.
Ultimately, the company more than doubled its Amazon sales while maintaining a healthy return on ad spend.
Google and Microsoft Advertising
Google Ads had already proven effective, but we strengthened the strategy with detailed lead and sales tracking. Every phone call, form submission and online purchase was tracked from the initial point of contact through the final sale—or until the sales team marked the lead as a lost opportunity.
After identifying relevant search trends, we also expanded the strategy to Microsoft Advertising. This often-overlooked platform allowed us to reach additional prospective customers within the company’s core B2B audience. Ongoing monitoring and optimization across both platforms produced consistent performance gains.
Social Media Management and Email Marketing
Social media and email marketing are essential—but often underestimated—parts of a successful digital strategy. Effective email marketing requires thoughtful planning, strong design, relevant messaging and careful measurement of results.
We developed fresh, on-brand content that kept the company connected with its audience while supporting its broader business goals. Social media helped the brand remain top of mind with existing customers, reach new prospects and drive measurable results across the customer journey.
Together, these channels supported a cohesive marketing strategy that helped the company return to growth and exceed its annual revenue goal.
